According to this press release from the Smart Balance website, they’ve just purchased Glutino.
Commenting on the announcement, Chairman and Chief Executive Officer Stephen Hughes
stated, “We are truly excited about adding the Glutino Food Group to our portfolio of health
and wellness brands. Glutino has increased its sales approximately 30% annually over the past
three years, and we are confident about its growth prospects and contribution to Smart
Balance. The demand for gluten‐free products is significant, and is now a category of over $2
billion in retail sales. We are bullish on the continuation of the category’s 10% compound
annual growth rate due to increased awareness and diagnosis of gluten‐induced ailments,
including celiac disease, gluten intolerance and wheat allergies.”
That’s pretty interesting. It could be really good for the Glutino brand as well. They get a large U.S. company with a large U.S. distribution chain to push their product.
Another interesting factoid in there is the fact that the gluten-free product category of food is an over $2 billion market. No wonder there are so many manufacturers jumping into the game.